
Swag management is hardly a popular term on Google. Despite this, companies are already managing swag in this modern day and age. Not to mention doing it better has the potential to lead to tremendous benefits in saved time and increased revenue. Unfortunately, the term ‘swg’ often causes confusion, so let’s first clear that up.
By swag we’re merely implying to promotional merchandize, or promotional products, among many other terms. Swags can range from custom t-shirts, stickers, hoodies, pens, notebooks, water bottles, and the whole host of things you’ve seen in the event that you have ever graced a trade show floor.
Businesses count on it to raise brand awareness, give away at events, deliver to new employees, reward customers, to mention a few. Some really smart ones even leverage swag in their marketing, sales, and customer success efforts to incentivize leads and reward customers for certain actions.
As a quick reminder, swag management is the process of purchasing, storing, and distributing your promotional merchandize in an automated, scalable fashion that saves you precious time and headaches. And the vast majority of people don’t realize there are solutions out there, swag management platforms that help you accomplish all of this.
If you had a platform to manage your swag, you could store your inventory at a warehouse. Then, with real-time access to your inventory levels, you could ship your swag to your events with a few mouse clicks. No more swag dungeon!
Most people tend to associate swag solely with trade shows or employee gifts. However, there is more to it than meets the eye considering it can support the objectives of every area of your business. Keep in mind swag can be a key driver in customer success and lead generation initiatives.
Thanks to all the automation and reporting a swag management platform offers, you can free up your team’s time to focus on their key job functions. Moreover, you can finally say goodbye to that horrible swag dungeon. So, what are you waiting for before you finally get going!