Signing up with an online advertising firm is an important decision for any business owner. After all, you’re entrusting someone to drive your digital strategy, hit your ROI goals, manage your paid media budget, and represent your brand online. That’s a big deal and even the slightest mistake you make with your hiring decision could cost you big time.
No wonder you should never rush into working with a digital marketing service provider as it could prove costly. To ensure you are in the safest hands possible, here are two red flags to look out for when hiring a digital marketing agency partner.
Too good to be True Promises
There’s a good chance you’ve come across an internet advertising company that promises you’ll rank on the first place organically for your number one search term within a month. Some even promise to increase your paid media performance by a certain percentage in the first month. If you come across such an agency, you should not hesitate to look elsewhere. While they can get you on the first page, this is not something that can happen overnight.
No Proof of Performance
If an internet marketing advertising company claims to guarantee amazing results, they should have the proof. Case studies are what differentiate good agencies from agencies that are just of hot air. When the internet business expert you’re interviewing is all talk, that’s red flag number two to watch out for.
However, some agencies will be more than ready to show off glittering case studies and success stories. But if you do your due diligence and research, you may see a different side to the story. Ensure the agency has a variety of case studies showcasing their success in several industries.
Not every agency that claims to be an expert in one to one marketing has your best interest at heart. Some are only saying this to lure you into working with them only to tarnish your business reputation. To avoid landing into the trap of such companies, spend some time researching around and compare what different service providers brings to the table.
That way, you can separate the good from the bad. Before you know it, you are working with a reputable one to one marketing agency that will help drive business growth.