It is without a doubt that Bing Ads do not boast of the best reputation. This is easy to see why considering most people view this PPC platform to be hard to manage. That’s even after investing a great amount of time and effort. However, this does not always have to be the case since you can reap maximum benefits provided you understand how to go about it.
Unfortunately, some do not see the essence of running Bing Ads campaign. If you happen to be in this category, then you’ve definitely come to the right place. Below are two reasons to use Bing ads in your SEM campaign.
Higher Return on Investment
When running a digital marketing campaign, you expect it to get the best ROI. The higher the ROI, the better the advertising campaign and platform. This is something you no longer have to worry about when leveraging Bing Ads as they result in higher click-through rates (CTR) when compared to Google AdWords.
Through this action, you will enjoy more traffic and sales at a low budget. To make it even better, Bing mobile search ads are user-centered and can be added easily to the ad campaign’s granular level at any time. This eventually leads to improved mobile ad targeting features.
Easy to Setup
Anyone who has had the chance to use Google AdWords can attest to the fact that they have a complex account setup process.This makes it easy for one to do things that are irrelevant to the campaign. Furthermore, you have to spend a couple of days studying how the marketplace works before you can finally create the account and set it up correctly.
Things tend to be different with Bing since the account setup process has been simplified. For this reason, the platform is ideal for both novices and experienced paid search advertisers. No wonder it is regarded as one of the best platforms you can count on when running your digital marketing campaigns.
The Bottom Line
Using Bing Ads in your SEM campaign is one of those things that you should consider thinking about. From having lower bids per keyword and easy setup process, you will certainly have an easy time when running your campaigns. Be sure to learn more about running Bing Ads to stand a better chance of getting a better ROI.