How to Optimize Your Nonprofit Donation Form

Making bad nonprofit donation decisions will always come back to haunt you whether or not you like. That’s especially the case when it comes to online giving. Most nonprofit organizations tend to go wrong with their grader online form, not knowing it is a costly mistake.

If you’ve been doing this or have plans to create one, then you have definitely come to the right place. And you don’t have to be a pro to create the perfect grader online form for your nonprofit organization. Here are top tips to ensure you improve your nonprofit donation form.

Prioritize Nonprofit Donation Form Branding

Some nonprofit organizations are fond of slapping their logo on the top and assume people will trust that it is legitimate. But taking this approach only proves counterproductive in the long run. With quality branding, it becomes easy for your visitors to identify your organization and get comfortable on your donation form.

It doesn’t have to end at this since there is also the option of removing your usual website navigation from your donation forms. The aim of doing this is to maximize donor engagement considering users are less likely to be distracted and wander off.

Ensure the Form is Mobile-Responsive

Since donors often immediately close a form on a mobile device if it’s not friendly, designing your nonprofit donation forms for mobile is incredibly impactful. You need to ensure all your forms are mobile responsive to offer all of your donors with the best possible experience. While it might seem costly at first, this is what you need to ensure potential donors have a remarkable experience on your website.

Remove the Cancel Button!

A good number of platforms tend to have a default ‘cancel’ button on their donation forms. But what they fail to realize is that it’s quite easy to click on these buttons by accident, and aren’t really all that necessary. You can avoid dissuading your donors by merely removing the ‘cancel’ options from your donations forms, and see how it can work wonders for your nonprofit organization.

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