A Simple Guide to Digital Marketing Statistics in Singapore

Over the last couple of years, there has been a tremendous increase in the number of internet users in Singapore. The country boasts of the highest internet penetration in the world and emerged as the most tech-savvy country. That’s why digital marketing is the best route to follow when targeting prospective customers in Singapore.

Thanks to digital marketing, businesses no longer have to go through a lot before reaching out to their target audience. Better, it serves as the perfect way to save on your marketing campaigns when compared to relying on tradition forms of advertising. All it takes is for you to handle your marketing campaigns in-house or hire a digital marketing agency, and you’re good to go.

To get the most from your marketing campaigns, you ought to be aware of digital marketing statistics in Singapore. Well, mobile marketing & advertising accounted for 72% of ad spending in 2020. Furthermore, there was an increase in smartphone users with 90% of the population using is as the most viable way to access the internet. And with the global blooming of mobile commerce, it shows how rich and thriving Singapore is when it comes to digital technology.

It does not stop there since social media is transforming digital marketing in Singapore. The country boasts of over 4.6 million active social media users. For this reason, more businesses are now leveraging Facebook marketing in Singapore. That explains why social media marketing serves as the ideal way for businesses to improve their lead generation. Through social media platforms, businesses an easily interact with their customers and prospects.

For you to get the most from digital marketing in Singapore, it is advisable that you collect data for company success. You want to know what is transpiring and this is only possible when you access first-hand information from both your target audience and competitors. Through this action, you stand a better chance of running effective digital marketing companies.

The Bottom Line

Digital marketing in Singapore is the way to go when looking to take your business to a whole new level without the hassle. Keep in mind you ought to understand what’s expected of you before deciding on anything. Luckily, you can read more about digital marketing in Singapore here and clear all your doubts. It is then that you will be in a better position to run effective digital marketing campaigns.

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